Instagram can be a visual marketing channel for your brand and build a loyal audience that grows your business. In recent times, video content has become more popular in every social media platform and it has a higher engagement rate. Likes and comments are the two main marketing strategies on Instagram to build your followers. Instagram algorithm chooses which photos and videos will rank in the user’s feed to increase organic reach of your audience and generate more interaction. This article will help you to boost your business’s engagement rate.
Be Consistent
The ultimate goal of Instagram marketing strategy is to post the content regularly. For each day one post is usually enough and make sure that the content is high-quality. When you post consistently, your followers will get into the habit of engaging with your content on a regular basis. This will help you build a strong relationship with your audience and boost their engagement rate.
Schedule Instagram Posts For Peak Times
When you are trying to get followers on Instagram is to keep a proper posting schedule. You need to analyse at what time your followers are active and paying attention to your posts. The best time to post on Instagram is 7am-9am and 4pm-6-pm at any day of the week. Posting the content on peak hours is a great way to reach new audiences, receive high engagement and appear in the user’s feed. So, publish your content at the right time to connect with your audience and develop your brand.
Explore Instagram Videos
Beyond posting photos and carousel posts, you can use Instagram videos such as reels, live, IGTV and stories to post on Instagram. Reels are short-form content which receives more likes and generates twice the amount of comments on reels than photos. Whereas, IGTV is long-form content in that you post educational and informational posts which help the audience to know about your brand. With Instagram stories, you can share photos and videos that will disappear after 24 hours. The stories will appear on the top of the user’s feed where it has more engagement and reaches a wider audience.
Optimize Your Hashtags
Hashtags are the most popular tool on Instagram to discover content relevant to your brand. Using hashtags on posts should be right and relevant to your niche and be consistent to achieve your target audience. When you mix and use popular hashtags with your branded hashtags help to reach your target audience on Instagram and generate more interaction. You can also follow the hashtags which are suitable for your brand and find what hashtags the competitors are using. Hence, using popular and relevant hashtags in your content will increase the engagement rate and attract new followers.
Make Use Of Call To Action
While creating the content ensure that you use a call to action at the end of the post. When you place an engaging CTA button on your posts, help the audience to interact with your posts. It is good to include CTA like” double tap if you like the post” or “click the link in bio” when you post content on Instagram. You can use CTA for any product post to gain more engagement and get more sales.
Interact With Your Followers
One of the most important ways to boost engagement rate for your content is to be active with your followers. When you receive any queries that relate to your post, kindly respond to those queries in a simple and concise manner. You may go live and interact with your audience and solve their queries at the same time to improve the audience engagement.
Final Thoughts
Having valuable and unique content establishes trust with your followers and reaches a massive audience. Consider these six strategies for greater interaction on Instagram and grow your brand organically.
